EVR Motors

EVR Motors appoints former JLR executive Nick Rogers

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EVR Motors, an Israel-based electric motor innovator specializing in high power-density electric motors, is announcing the addition of Nick Rogers, a renowned global automotive leader, to its board. With a wealth of experience spanning 38 years in executive management and engineering, Rogers has held key positions in top companies within the industry.

Rogers brings a remarkable career history, having served as Executive Director of Product Engineering and Board Member at Jaguar Land Rover, where he played a pivotal role in the development of their cutting-edge models, including the award-winning Jaguar I-PACE, the fully connected Land Rover Defender, and the highly acclaimed fifth-generation Range Rover. Prior to this, Rogers served as Chief Engineer at BMW and Rover Group.

Opher Doron, CEO of EVR Motors, stated: “Nick’s extensive experience with European OEMs, his familiarity with the Indian automotive market, and his diverse engineering background make him an ideal addition to our board as EVR expands its global presence across all segments of vehicle electrification.”

EVR Motors has developed a groundbreaking motor topology known as the Trapezoidal Stator Radial Flux Permanent Magnet (RFPM) motor, which has received 10 patents in the past year. RFPM enables the production of smaller, lighter, and more cost-effective motors tailored to customer requirements. EVR motors are 30% to 50% smaller and lighter compared to conventional electric motors, resulting in significantly reduced prices. EVR’s current product line consists of four families, ranging from 3kW to 200kW, expanding EVR’s markets from 2 and 3 wheelers to passenger cars, commercial vehicles and offroad vehicles.

EVR Motors is supported by a group of investors led by Marius Nacht, a prominent figure in serial entrepreneurship, technology companies, and high-tech investments in Israel. Ophir Shoham, former head of the Defense Ministry’s R&D Directorate (MAFAT), serves as the company’s Chairman, overseeing Nacht’s high-tech investments. EVR is currently engaged in a financing round to accelerate market penetration, enhance production capacity, and develop additional motors.

Under the leadership of Opher Doron, who assumed management in 2019, EVR Motors has made significant strides. Doron, previously the manager of IAI’s space plant and leader of the IAI team responsible for designing and constructing SpaceIL’s Beresheet spacecraft, brings extensive experience in leading complex projects. Additionally, Doron oversaw the development, construction, launch, and operation of IAI’s communications and observation satellites for Israeli and international customers.

EVR Motors was co-founded by Eli Rozinsky, the current company President and COO, along with Victor Kislev and Ruslan Shabinski. The company boasts a dedicated team of 40 professionals, including PhDs, engineers, an engine assembly team, and a testing and control group, based in Petah Tikva and India.

EVR Motors partners with Tsukasa Electric to bring its electric motor to Japan

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Israeli startup EVR Motors has signed an agreement with Tsukasa Electric for the distribution in Japan of EVR’s proprietary Trapezoidal Stator – RFPM electric motors, which measure half the weight and size of competing electric motor, at significantly lower cost.

EVR motors has developed a unique, patented motor topology: The Trapezoidal Stator Radial Flux Permanent Magnet (TS-RFPM) Motor, enabling smaller, lighter, lower-cost motors, which can be tailored to user requirements. EVR’s first motors are designed for 2-wheelers and 3-wheelers, and are suited for a wide range of additional applications. EVR is now developing a variety of motors for multiple mobility applications. These include Mild Hybrid Electric Vehicles (MHEVs), hybrid vehicles (HEVs), and full Battery Electric Vehicles (BEVs). While the company mainly targets the automotive sector, its breakthrough electric motor is attracting interest from other sectors, which would like to leverage the competitive advantages of EVR’s TS-RFPM proprietary topology.

As part of the agreement, Tsukasa will offer EVR’s electric motors to several markets in Japan, including: industrial vehicles, such as forklifts, Automated Guided Vehicles (AGV) and onboard cranes; construction vehicles; agricultural machinery and large lawn mowers; industrial robots and automated warehouses; and the Japanese small boats sector.

Tsukasa sees the new collaboration with EVR as one of its primary growth engines for the upcoming years, as the Israeli electric motors are expected to be in high demand in the Japanese market.

“The agreement with Tsukasa in Japan is part of the strong business momentum that EVR is experiencing,” said Opher Doron, CEO of EVR Motors. “Our entry to Japan follows our strategic commercial agreements with Badve Engineering and Napino Auto & Electronics in India. While EVR focused mainly on the automotive traction market, various players in adjacent market segments are interested in the benefits of our high power-density motors. Having successfully developed two initial motor families, EVR is now developing additional motors to increase and diversify our motor offerings, expanding our geographical presence and entering additional market segments.”

EVR is expected to present its motors at the Automotive World show in Nagoya, Japan, which will take place from October 26th to October 28th, 2022.

Tsukasa Electric co., Ltd., which was established in 1969, is a Japanese motor manufacturer, specializes in industrial motors, factory automation and medical devices.

The company manufactures brushless geared motors, DC geared motors, and motor drivers. Its headquarters is located in Tokyo, and it operates offices in Osaka and Fukuoka, alongside a factory in Miyazaki. Tsukasa’s sales network covers Japan, Korea, Europe, and North America.

EVR Motors partners with India-based Tier-1 Badve Group

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Badve Engineering Ltd, one of India’s leading Tier-1 automotive manufacturing companies for Indian and global OEMs, and Israeli startup EVR Motors have announced that they are forging a strategic commercial agreement. Under the new strategic partnership, Badve Group will manufacture in India EVR’s proprietary Trapezoidal Stator – RFPM electric motors, which measure half the weight and size of competing electric motors and provide superior power and torque performance. In the 3-wheeler (3W) segment, the collaboration will address both the commercial and passenger vehicles markets (L3 and L5 categories), which are poised for strong growth in India in the coming years.

Badve Group has already initiated the joint development and localization process at one of its facilities in Pune for manufacturing the electric vehicles (EV) motors and is currently developing prototypes to cater Indian OEMs. The company plans to ramp up its production to an annual capacity of 0.5 million units by mid-2023 to meet the rising demand for EVs.

EVR motors has developed a unique, patented motor topology: The Trapezoidal Stator Radial Flux Permanent Magnet (TS-RFPM) Motor, enabling smaller, lighter, lower-cost motors, which can be tailored to user requirements. EVR is now developing a variety of motors, suitable for most mobility and industrial applications. EVR’s first motors are designed for 2-wheelers and 3-wheelers, as well as light commercial vehicles, and weigh less than half compared to similar power radial flux motors.

2-wheeler and 3-wheeler vehicles constitute around 90% of the Indian electric vehicles market. According to estimates, 6 million 3-wheeler vehicles are sold in India annually, and half-million of them are electric 3-wheelers.

On this occasion, Mr. Sumedh Badve (President, EV Division, Badve Group) said, “We are very excited about our partnership with EVR motors. The ground-breaking EVR technology and our proven manufacturing expertise, coupled with our strategic long-term customer relationships will ensure the success of this partnership. This partnership is in line with our core vision of sustainability and net zero emissions through green mobility. We are fully confident that these motors are best suited for adoption in the multi-terrain Indian landscape and will provide an enthralling experience to Indian riders.”

“The strategic partnership with Badve Group, a leading Tier 1 manufacturer, offers multiple OEMs access to EVR’s advanced motor technology, tailored for the Indian market and made in India”, said Mr. Opher Doron, CEO of EVR Motors. “Together with other recently announced agreements, this partnership will expand our total addressable market to encompass the most significant OEMs in the strongest e-vehicle market sectors in India. EVR is proud of the trust our customers place in us and our technology, and of the opportunity to play a significant role in electrifying Indian mobility”.

15 automotive OEM and Tier-1 to evaluate EVR’s electric motors

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Over 15 global vehicle manufacturers and Tier-1 automotive companies in eight countries will conduct evaluations of high-performance electric motors developed and manufactured by EVR Motors in Israel. The novel motors are less than half the size and weight of existing state of the art RFPM (Radial Flux Permanent Magnet) motors with similar power. The company is also developing additional motors and setting up an assembly line in Israel, planned to start large scale production in H2 2022.

EVR said it will tailor the motors according to the performance, size, cost, and other requirements of each specific customer. Customers not interested in manufacturing motors can be supplied with motors manufactured by EVR or its partners, including motors deigned to meet their specific requirements.

“Vehicle manufacturers want electric motors with less size, weight and cost, which provide more power, efficiency and flexibility – and this is exactly what we are providing,” noted Opher Doron, CEO of EVR Motors. The breakthrough electric motor we unveiled in May 2021 witnessed tremendous interest from OEMs, Tier-1s and potential partners.”

EVR’s first two/three-wheeler air-cooled 48/96V motor provides a peak power of 17kW and peak torque of 41Nm, yet weighs only 9 kgs, with a volume of 2.7 liters. The company is also developing a water-cooled  35kW motor, a small 6.5 kg, 7-9 kW motor for two wheelers, and a water-cooled 400V motor for passenger cars and light commercial vehicles.

New Topology for Old Technology

The new electric motors are based on EVR’s patented TS-RFPM (Trapezoidal Stator Radial Flux Permanent Magnet) topology, which provides improved performance, while at the same time maintaining the advantages of traditional RFPM motors. The motors generate higher power for their size thanks to increased flux, high fill factor, superior copper utilization, heat dissipation and thermal capacity. The novel topology provides significant reduction in cost as a result of lower Bill of Materials (BOM) and production costs, along with a simple assembly process.

EVR Motors will target most mobility and industrial applications, including two and three wheelers, passenger and light electric vehicles, trucks, busses, Battery Electric Vehicles (BEVs), Hybrid Electric Vehicles (HEVs), Plugin Hybrid Electric Vehicles (PHEVs), Mild Hybrid Electric Vehicles (MHEVs), golf carts, forklifts, trains, boats etc. TSRF technology can support a wide range of power and torque outputs, with voltage ranging from 48V to 800V, that are suitable for different power levels and for a wide range of speeds.

EVR Motors was founded by its current president and COO Eli Rozinsky, together with Victor Kislev and Ruslan Shabinski. The company’s chairman is Ophir Shoham, former Director of the Defense R&D Directorate at the Israeli Ministry of Defense (MAFAT). The CEO Opher Doron, is a former GM of Israel Aerospace Industries (IAI) Space Division. The company is backed by a strong team of investors, led by Marius Nacht, co-founder of Check Point, and the participation of Teramips Technologies, Varana Capital and SIBF. It is now raising Series A funding round to accelerate its penetration into the market, develop additional motors and increase production capacity.