CEVA from Herzlya, Israel, announced that Renesas has licensed its DSP technology to develop an automotive System-on-Chip (SoC) for a new ADAS system of a a very large automotive manufacturer in Japan. “This is a monumental agreement”, said Gideon Wertheizer, CEO of CEVA, during the company’s earnings call for Q3, 2020. In fact, this design win put both CEVA and Renesas in a direct competition with Intel’s Mobileye and NVIDIA Drive.
Naoki Yoshida, Vice President at Renesas noted regardin the agreement: “In active safety and self-driving applications, DSP processing is a key IP for processing and segmenting sensor data generated by sensors on vehicles.” This is exactly what CEVA is doing: It provides IPs of Digital Signal Processors, AI processors, wireless platforms and complementary software for sensor fusion, image enhancement, computer vision, voice input and artificial intelligence.
During the conference call, Gideon Wertheizer revealed more interesting details: “The agreement is based on a project. Our customer (Renesas Electronics) won with a very large automotive manufacturer in Japan, for an ADAS solution for new L2+ and L3 cars, which are projected to start production by 2025. It’s a mid-range car, that means volume versus the premium part.”
CEVA is not unfamiliar with the automotive industry: It has Automotive agreements with On Semiconductor, Yamaha, Toshiba, Rohm, AutoTalks and others to provide IP blocks for Wi-Fi, V2X, cameras and more, but becoming a main technology provider for an ADAS system is something else. This is a strategic platform – the playground of giants. And it turns out that the giants may be too big for their clients.
Wertheizer: “NVIDIA and Mobileye push their own closed and vertically integrated solutions. But automotive Tier one and OEMs are seeking an open high-performance technology where they can take advantage of their in-house excellence while not being locked into a certain vendor. Our powerful DSPs, AI technologies and our collaborate business model set a comprehensive foundation that enable OEMs to become supplier agnostic and translate their innovation into a competitive edge.”