HP Indigo Signs Largest Deal in Its History Worth Hundreds of Millions of Shekels

26 March, 2026

Shutterfly to upgrade its entire industrial print fleet to HP Indigo’s next-generation presses, following a major ePac deal earlier this year and underscoring rising demand for industrial digital printing

Israeli digital printing company HP Indigo has announced the largest deal in its history, signing an agreement worth hundreds of millions of shekels with U.S.-based Shutterfly. Under the deal, Shutterfly will upgrade its entire B2-format industrial print fleet to the HP Indigo 120K, the company’s fifth-generation press.

The agreement covers not only the printing systems themselves, but also the supply of consumables and services over a three-year period.

The deal was finalized during a sensitive period, after Shutterfly’s management canceled a planned visit to Israel due to the security situation. Despite this, both sides proceeded as scheduled—an outcome seen by industry observers as a vote of confidence in HP Indigo’s ability to deliver under uncertain conditions.

The upgrade is expected to significantly enhance Shutterfly’s production capabilities, particularly in terms of throughput, capacity, and print quality, while enabling it to better handle seasonal demand spikes. The 120K model is designed for high-volume, continuous industrial printing and has become a key growth driver for HP Indigo in recent years.

Founded in 1999, Shutterfly is a leading U.S. provider of personalized products and digital printing services. Its business is built around a print-on-demand model, allowing users to upload personal content and turn it into physical products ranging from photo books and albums to gifts and home décor. The company also operates a B2B division offering marketing and print solutions to enterprises, as well as a school photography arm through Lifetouch. Since 2019, Shutterfly has been privately held by Apollo Global Management.

The latest agreement builds on a long-standing relationship between the companies spanning roughly 25 years, dating back to the installation of Indigo’s first press at Shutterfly in the early 2000s. Over time, the partnership has evolved into a strategic collaboration, with Shutterfly consistently adopting HP Indigo’s latest technologies.

The deal follows another major agreement announced earlier this year with packaging company ePac, valued at approximately ₪150 million. In that case, ePac purchased 12 Indigo 200K presses along with consumables and services for three years. Compared to that transaction, the Shutterfly deal—defined as larger and involving a full fleet upgrade—suggests a significantly broader deployment, although the exact number of systems has not been disclosed.

HP Indigo is widely regarded as a global leader in digital printing, with an estimated market share of around 70% and more than 7,500 systems installed across over 115 countries. Its operations in Israel, including R&D and manufacturing in Ness Ziona and Kiryat Gat, represent a meaningful contribution to the local economy, accounting for roughly 0.5% of GDP and about 2% of high-tech exports.

[Image: HP Indigo 120K digital press. Credit: HP Indigo]

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Posted in: News

Posted in tags: HP Indigo , ShutterFly

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