NoTraffic Raises $90 Million to Expand North American Operations

26 March, 2026

Series C round led by PSG Equity brings total funding to $165 million, as the company scales its AI-powered traffic management platform across U.S. and Canadian cities

Israeli traffic management startup NoTraffic has raised $90 million in a Series C funding round led by PSG Equity, with participation from M&G Investments, Grove Ventures, LifeX, Next Gear Ventures, and Meitav Investment House. The latest round brings the company’s total funding since its founding in 2017 to $165 million.

According to the company, its platform is expected to be deployed across approximately 10% of cities and transportation departments in the United States and Canada by mid-2026.

NoTraffic develops an AI-based platform designed to manage signalized intersections in real time. By combining IoT sensors, cloud computing, and machine learning, the system replaces traditional traffic light models—typically based on fixed timing schedules—with a dynamic, responsive approach.

Installed directly at intersections, the platform identifies and classifies different types of road users—from private vehicles to pedestrians and micromobility—and continuously optimizes signal timing based on real-time traffic conditions, municipal policies, and changing demand.

The system is already deployed in hundreds of cities across North America, including major metropolitan areas such as Phoenix, Houston, and Oklahoma City. Among its capabilities, it enables prioritization for emergency vehicles and public transportation.

Based on data from multiple deployments, the company reports double-digit improvements in traffic flow, reduced travel times, shorter pedestrian wait times, and gains in safety metrics, alongside lower emissions.

A central component of NoTraffic’s model is its “Mobility Store”—an app-store-like layer that allows cities to add new capabilities on top of the existing infrastructure, such as advanced traffic analytics, public transport prioritization, or safety event detection, without requiring hardware upgrades.

This approach aligns with the broader shift toward software-defined infrastructure, in which physical systems—such as traffic lights and intersections—are increasingly managed through continuously updated software layers. For cities, this enables more flexible, real-time traffic policy management without the need for costly and complex infrastructure overhauls.

[Image: NoTraffic smart intersection system deployed in an urban setting. Credit: NoTraffic] 

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