EMS Collaboration: IMI and PM ready to run their first mutual projects

11 April, 2013

IMI Olaf Gresens: "Customers want regional production solutions, in places such as Europe, the US and even Israel. This is clearly opens up new opportunities for EMS providers in the Philippines and Israel"

“Customers want regional production solutions”

Olaf Gresens, VP for Global Sales and Marketing in IMI

Olaf Gresens, VP for Global Sales and Marketing in the giant Electronic Manufacturing Service provider from the Philippines, IntegratedMicro-Electronics Inc., has visited Israel last week to initiate a cooperation agreement with the local Partner Manufacturing Ltd.

Gresens told Techtime the he intends to promote joint business activities with PM, following the initial agreement for cooperation between the two companies that was received at the end of 2012. “We started the process of moving the first projects for mass production” he said.

Local-global Offer

“Our goal is to help PM customers expand their possibilities, whenever their needs extends the production capacity of the PM, and to offer new options for customers who seek EMS solutions in the Far-east.”

IMI is one of the fastest growing manufacturing contractors in Southeast Asia. The company employs approximately 14,000 employees in 15 locations around the world: the Philippines, China, Singapore, Bulgaria, the CzechRepublic and the United States and Mexico. Overall production infrastructure includes more than 130 SMT production lines.

In 2012 its sales grew 15% to approximately $662 million. The company is owned by Ayala Corporation, a giant industrial and commercial conglomerate that is believed to responsible for about 30% of the Philippine market capitalization.

The Israeli PM is owned by the Adler family (50%), STG (25%) and AY Electronics (25%). It is operated from Rosh-Pina in the Galilee and the town of Petach-tikva near Tel-Aviv. PM has about 200 employees and its production infrastructure includes six pick & place SMT lines.

Testing station at PM facility in Petach-Tikva, Israel

Mega-trends reshape EMS Industry

Gresens is familiar with the local technology community. Two decades ago he was responsible for EMEA region in AMI Semiconductor, an ASIC company that held a joint-development center in Israel. Since than, he says, little has been changed: “I’m steel impressed by the engineering capabilities of the Israeli engineers, and their ability to improve the latest technologies and bringing cutting-edge products to the market. As a company engaged in mass production, we are very interested in this market, since Israel triggers an extremely large amount of activity in the world.”

The collaboration with PM goes hand in hand with recent industry trends. “Although China is still the most important player in the electronics manufacturing field, there are new demands that re-shape the industry. Customers want regional production solutions, in places such as Europe, the US and even Israel. They are now making more educated decisions than before. They are taking into account technology issues and calculate factors such as logistics costs, labor costs (rising in China) and time to market. This is clearly opens up new opportunities for EMS providers in the Philippines and Israel.”

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