i4drive and Japanese Rico to develop new ADAS

3 May, 2016

The new system will be based on i4drive’s software and Richo’s sensors. The Market for Advanced Driver Assistance Systems is expected to reach $78 billion by 2020

The new system will be based on i4drive’s software and Richo’s sensors. The Market for Advanced Driver Assistance Systems is expected to reach $78 billion by 2020

Smartphone can be a safety feature

Israeli Startup i4drive will cooperate with the Japanese electronics giant Richo in developing new Advanced Driver Assistance System, based on i4drive’s software and Richo’s optic display. The system will provide a wide range of services – including driving assistance, connectivity and in vehicle infotainment. The announced cooperation between the Japanese corporation and the Israeli Startup is one of the fruits of a Japan-Israel cooperation program supported by Israel’s Ministry of Economy and Industry and Japan’s NEDO.

The ADAS market was valued at $22.69 billion in 2015. Research Company Mordor Intelligence projects the market to reach $78.19 billion by 2020, at a compound annual growth rate of 28% between 2015 to 2020. “The collaboration with Ricoh is an important step for i4drive in expanding its product to new markets and industries, “stated Adi Goren, Founder and CEO of i4drive.

I4drive develops computer vision and machine learning algorithms for automotive, fleet management and insurance telematics applications. The proprietary software-based algorithms can be integrated to standard or dedicated cameras, sensors and hardware platforms. I4drive’s software focuses on the protection and driving assistance aspect, but also provide infotainment and connectivity services.

Smartphones as a safety feature 

i4drive CEO Adi Goren

The software can be integrated into a wide range of hardware systems such as smartphones, GPS devices, imaging cameras and sensors. Using these available hardware resources, the software supplies the drivers with visual and audible warnings including: headway distance monitoring (HMV), forward collision warning (FCW), lane departure warning (LDW) and over speed warning. In effect, i4drive’s software enables the use of smartphones as safety feature, processing information and supplying alerts.

The system is also designed to dynamically enable and disable phone functions according to the level of danger for the driver. For example, in critical situations like sharp curves or danger of collision, the smartphone will be automatically shut down. The system enables communication between drivers following an emergency event. For example, when a driver is avoiding an accident with an emergency brake, this information is instantly shared with other drivers around. This allows drivers to react sooner and safer.

The cooperation with Richo is i4drive’s first project with a global player. The company was founded in 2014 by Adi Goren former CEO at Comsense, Reuven Ulmanski founder of Wadi Ventures and a former executive at Intel and former Israeli chief police inspector David Cohen. The company has won a $250,000 award after winning second place Verizone’s Powerful Answers contest. It has been included in Red Herring’s list of promising startups.

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