Israeli big data company CoolData raises $5.6 million
11 July, 2016
The Big data startup has developed a cloud based behavioral analytics platform. One of the investors in the current funding round was American cloud computing giant Salesforce
Cooldata’s cloud based platform enables companies and businesses to monitor customer and user behavior in differnet content channels, analyzing millions of interactions in real-time.the platform supplies customers with real-time, actionable insights on any device. This is particularly relevant given the increasing importance of providing more granular and personalized analytics in real-time on big data sets. CoolData’s platform is especially suited for e-trade and gaming companies. The Israeli customers has dozens of beta users experiencing work with the company’s cloud based platform.
A positive signal from a market leader
Interestingly, business intelligence giant Salesforce is among the main investors in Cooldata’s current funding round. The American heavyweight which developed the widely used CRM is trded at a market cap of $55 billion. According to CoolData’s press release, the Israeli startup’s platform is intend to be integrated into Salesforce’s business intelligence system Salforce Wave Analytics. Such a move by saleforce hints to a more complex cooperation between the two companies, not a mere investment. Salesforce has invested in more than 150 cloud based platforms since 2009.
CoolData was founded by Tomer Benmosehe, now serving as CEO, and Guy Grinberg, both seasoned experts in the field of big data, working for leading companies such as Amdox and Microsoft. In its series A funding round, CoolData raised $7 million. “This new funding will fuel CoolaData’s growth, and our ability to reach online businesses, providing deep understanding of user behavior,” says Tomer Benmoshe, CEO of CoolaData. “Our goal is to enable the product and marketing teams of our customers to obtain instant answers on a vast amount of behavioral data.”