HP Indigo scores its biggest deal yet: Shutterfly buys a total of 45 digital presses
21 August, 2017
The company announced an order of 20 more digital presses by digital press giant Shutterfly. Last year HP Indigi sold shutterfly25 presses. The combined deal is the biggest in Israelis HP Indigo’s history. Indigo has been named Shutterfly’s preferred supplier of digital presses
Nes Ziona, Israel based HP Indigo announced a major deal with Shutterfly, the world’s leading online retailer and manufacturer of high-quality personalized products and services, adding a second phase of HP Indigo 12000 Digital Presses and naming HP as its preferred digital press provider for its core business. The announcement comes just a year after Shutterfly acquired a first phase of HP Indigo 12000 Digital Presses, making the combined order the largest deal by far for HP Indigo.
“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, President, Imaging & Printing Business at HP. “We are seeing enormous momentum in our digital printing and graphics business as more companies discover the power of print to reinvent connections. Shutterfly leads the market in high-quality photo-based printed products and we are incredibly pleased to be part of that success.”
Shutterfly will use its new fleet of digital presses to produce a range of high-quality, personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press enables production of these products through offset matching digital color with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications. The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season.
“At Shutterfly, our mission is to help people share life’s joy. Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, Senior Vice President, Chief Operations Officer, Shutterfly, Inc. “HP Indigo digital presses set the industry standard for quality, and after our successful HP press installs last year, we’re delighted to complete the second phase of upgrading our printing fleet. Through this initiative we’re further raising the quality we deliver to customers in time for the holidays this year, helping us deliver on our happiness guarantee.”