Nike Acquired the Computer Vision Leader Invertex
10 April, 2018
Invertex from Tel Aviv provides an shoes fitting technology and mobile application This is the second acquisition of Nike in less than a month, focused on its new digital strategy
NIKE, Inc. today announced it has acquired Invertex Ltd. (formerly Platform Orthopedic Solutions), a leading computer vision firm based in Tel Aviv, Israel. The acquisition is aimed to strengthen Nike’s digital technology platforms. The Israeli team will focus on building groundbreaking innovations to help Nike serve millions of members around the globe. “The acquisition of Invertex will strengthen our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point,” said Nike Chief Digital Officer, Adam Sussman.
Founded in 2014, Invertex provides an online shoes fitting and customization mobile application that captures and analyzes a person’s anatomy in detailed 3D for accurately selecting products online. It also provides the scanning station ScanMat, to measure foot’s dimensions of the store consumers. David Bleicher, CEO of Invertex, said: “We look forward to join their team to help drive the Consumer Direct Offense.”
This is the second acquisition in less than a month, focused on the Consumer Direct Offense. In March 22, Nike had acquired Zodiac Inc., from New York, a developer of consumer data analytics to predict costumers future behavior based on their purchasing history. Earlier in 2017, Mark Parker, NIKE, Inc. Chairman, President, and CEO, said that The future of sport will be decided by the company that obsesses the needs of the evolving consumer. “Through the Consumer Direct Offense, we’re getting even more aggressive in the digital marketplace, targeting key markets and delivering product faster than ever.”