Leo Messi Will Promote OrCam’s Low Vision Aid Device
25 September, 2020
Messi will meet with blind and visually impaired people from different countries and present them with the OrCam MyEye device. The first meetings of the project took place in Barcelona shortly before the COVID-19 pandemic broke out
OrCam, a company that develops wearable technologies for visually impaired people, has announced that the renowned soccer player Leo Messi will serve as the company’s ambassador and lead a project to advance the company’s technologies. As part of the joint project, Messi will meet with blind and visually impaired people and award them the OrCam MyEye device. The first meetings of the project took place in Barcelona shortly before the outbreak of the COVID-19 pandemic, in which Messi met 12 blind and visually impaired people from different countries.
Today, about 300 million people across the world live with blindness and visual impairment. The OrCam MyEye device is designed to improve their quality of life. It is a compact wireless device that identifies text from any surface and reads it to the user’s ear in real-time. It is based on artificial vision technology that allows reading texts from newspapers, books, computer and smartphone screens, menus, supermarket products and street signage. The product is equipped with face recognition technology and even allows to scan barcodes and identify banknotes and colors.
OrCam MyEye weighs only 22.5 grams; its size is roughly that of a finger and it attaches to the user’s eyeglass frame using a magnet. It is the only wearable artificial vision technology that is operated by using an intuitive pointing motion or by tracking the user’s gaze, without the need for a smartphone or internet connection. Both of these benefits enable real-time voice communication while fully protecting user privacy. OrCam was founded in 2010 by Prof. Amnon Shashua and Mr. Ziv Aviram, the founders of Mobileye, which is today owned by Intel.