BMW launched series 7 with Innoviz’s sensor inside
26 April, 2022
Leading automotive reporter Chris Tsui impressed by the ADAS and autonomous driving capabilities of the new 7 series, relied on Innoviz's sensor. "The cars in the new series drive better than you"
Following joint efforts lasted 4 years, Innoviz’s LiDAR sensor arrives to the market with the new BMW 7 series. Last week, the German car maker launched the new generation of its luxury cars, expected to be available at November 2022. The new series includes gas-powered cars, hybrid cars and – for the first time – an all electric model, BMW i7, equipped with a battery expected to range to 300 miles at each charge.
Starting at 2023, the new 7 series will be BMW’s first to incorporate the Innoviz’s LiDAR sensor, a sensor defined by BMW as “the most powerful sensor in the industry”. BMW market the new models as the cutting edge technology, regarding driver safety and assistance applications, autonomous driving, integrated augmented reality and digitization. Innoviz’s sensor is considered a key component in the sensors array that support these applications, together with full-range radar with vertical separation, and an eight-megapixel windshield camera.
In March 2022, Omer Keilaf, Innoviz’s CEO, revealed that the sensor developed for BMW has reached to the design freeze phase, after successfully passing all examinations. This means that from that moment, no changes are allowed to the BMW approved plan, and it will be produced in its current design. Mass production is expected already at 2022.
The car drives better than you
As part of its pre-launch marketing, BMW invited bloggers and leading automotive reporters for a test drive of the new models, which led to reviews and columns in leading industry websites such as Drive, Which Car, HT Auto, Forbes and more. One of the testers was “The Drive” reporter Chris Tsui. In its article “BMW Joins the Hands-Free Driving Fight”, Tsui was impressed by the ADAS and the autonomous driving systems relied on Innoviz’s sensor, and summarized the experience: “BMW’s latest flagship sedans are probably better at driving than you are”. He also noted that the semi-autonomous tech and improved self-parking capabilities make the car “more like a machine driver rather than a machine meant to be driven”.
The i7 model includes Level 2 hands-on Assisted Driving applications, assuring rendition of adaptive cruise with lane-keep. Below 85 mph, hands-off semi-autonomous highway cruising mode can be used, similar to Tesla’s Autopilot mode. In this mode, the car performs the steering, accelerating, and braking activities autonomously, with the driver required to keep looking at the road without holding the wheel. The system is also capable of autonomously move from one lane to the other. When approaching a highway exit, the driver may instruct the system to automatically move gradually from one line to the other, as long as the traffic is not too heavy or the exit is too close.
Self navigation into your home garage
BMW announced that in the future it will provide the level-3 autonomy at these models, at up to 37 mph, and also in non-highway roads. For this type of autonomy, the Innoviz’s LiDAR sensor is essential. Commentators from the automotive industry estimate that this capability will be highly attractive at the Chinese market, where the average speed within urban areas is relatively low due to traffic loads.
Tsui go on and reviews the new model’s autonomous parking capabilities, and says he never encountered such superior capabilities. Although the BMW 7 series vehicles are fairly large, the orientation and maneuvering capabilities allow the car to park even in challenging parking spots. In addition, it is possible to program a route in advance, so the car will automatically navigate, for example, from the gate through the driveway and park itself in the garage. This function can be performed even when the driver is outside the car. “This could very well become among the best in the business, a more-than-worthy competitor to GM’s Super Cruise and Tesla’s Autopilot”.