Innoviz enters U.S. smart mobility market – and meets an Israeli rival

21 August, 2025

Innoviz teams with Cron AI and D2 to deploy a LiDAR traffic management system in Atlanta—its entry into the U.S. smart transportation market, where Israeli rival NoTraffic already operates

Photo above: InnovizSMART sensor for mobility and infrastructure

Israeli company Innoviz is expanding beyond autonomous vehicles and stepping into America’s booming smart mobility sector. The company announced a partnership with startup Cron AI and U.S. integrator D2 Traffic Technologies, aiming to roll out a real-time traffic monitoring and control system at intersections to reduce congestion and accidents.

D2 Traffic, a veteran systems integrator in the ITS (Intelligent Transportation Systems) field, brings long experience implementing smart traffic technologies for municipalities. The company specializes in integrating sensor-based solutions into traffic lights and urban control networks. Cron AI contributes its senseEDGE platform, which processes raw 3D sensor data—LiDAR, cameras, or radar—directly at the intersection, without reliance on the cloud.

In this setup, Innoviz’s LiDAR sensors capture the data, Cron AI interprets and classifies it in real time, and D2 integrates the system into city infrastructure and traffic controllers.

First pilot in Atlanta

At the heart of the project is InnovizSmart, a new sensor designed specifically for ITS applications. Capable of scanning nearly six million points per second at ranges up to 450 meters, it excels at detecting vehicles and pedestrians even in poor visibility—rain, fog, or nighttime conditions. The device highlights how LiDAR, once developed for autonomous cars, is now becoming central to urban infrastructure management.

The system will soon be installed at three major intersections in Atlanta. At the end of August, the solution will also make its debut before the global mobility community at the ITS World Congress, one of the industry’s most influential events.

Facing a seasoned Israeli competitor

Innoviz enters a highly competitive market. The global ITS sector is projected to reach $73 billion by 2032, and in the U.S., the company will face an Israeli rival with more mileage: NoTraffic.

NoTraffic has already deployed its AI-driven traffic management platform across U.S. cities, including projects in Arizona and Texas. Using cameras, radar, V2X connectivity, and a cloud-based control layer, its systems have demonstrated shorter travel times, reduced emissions, and cost savings for municipalities. The company’s focus on smart intersections gives it an edge, while Innoviz and its partners are only beginning to test large-scale deployments.

For Innoviz, however, the strategy is familiar: prove the value of LiDAR—and argue for its superiority. In recent years, LiDAR has become increasingly popular in U.S. smart transportation pilots, particularly along “connected corridors” where sensors are deployed across multiple intersections. Federal Highway Administration (FHWA) studies in California show LiDAR outperforms cameras in detecting vehicles and pedestrians—especially at night or in fog—delivering up to 20% shorter travel times and 75% fewer signal delays.

While LiDAR is at the core, the partnership’s system isn’t limited to it. Cron AI’s processing platform also supports radar and camera inputs, offering cities flexibility to tailor deployments to their own needs.

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