Powermat sees opportunity in Apple’s Wireless Charging move

2 April, 2017

The Wireless Charging pioneer Powermat announced that the itwould be ready to support iPhones with whatever wireless charging protocol Apple employs

Very quietly, and away from the eyes of the industry, Apple has joind the Wireless Power Consortium and became a member in the Industry’s most influential body who promote the wireless charging in mobile devices. For the Israeli Powermat, who pioneered this technology, it was a refreshing sign for the future of  Wireless Charging market. It reacted quickly, and announced that the company would be ready to support iPhones with whatever  wireless charging protocol Apple employs.

Elad Dubzinski, Powermat CEO

“Regardless of which standard Apple will ultimately adopt or whether they’ll develop their own proprietary technology, we believe the category is big enough for everyone to play,” said Elad Dubzinski, Powermat CEO.  “Powermat was the first wireless charging company to develop the technology and envision a world where wireless power is ubiquitous. That was the brainchild of Ran Poliakine, our founder and the first Powermat CEO. We are delighted that Apple will help bring that vision to fruition.”

Poliakine told Techtime that Apple’s decision is critical because Apple is known for its ability to direct market trends. “For many years it was a premature market, but now we begin to see big players entering the emerging market of wireless charging for smartphone, wearable devices and medical solutions. Recognizing Apple’s ability to bring wireless charging into the mainstream by the sheer volume of iPhones in the market, we are getting close to fulfill our vision from a decade ago.”

The market gains momentum

The Wireless Power Consortium is a group of leading manufacturers in a wide range of industries that understand the untapped potential of wireless charging. WPC members include leading makers of mobile phones, consumer electronics, batteries, semiconductors, components, wireless power technology and infrastructure such as wireless operators, furniture and automotive parts.

The market research firm IHS expect the Wireless Charging market to reach 2 billion units by 2025. According to a report published earlier this year by TechNavio, the global wireless chargers market to grow at a CAGR of 26.13% during the period 2017-2021. The study also identified Powermat Technologies, Energizer Holdings, Evatran, Qualcomm, and WiTricity as the leading players in this market.

“With the increased use of smartphones, a number of people face the problem of charging their smartphones and devices. Around 80% of consumers show need to have wireless charging in public places. Hence, many global food chains such as Starbucks and McDonald’s are partnering with vendors of wireless chargers to offer customers convenience with Aircharge and Powermat wireless charging hotspots.”

Powermat seems to leads the category in real estate with wireless charging capability being installed in Starbucks stores across the US and abroad.  There are currently 12,000 Powermat charging spots used regularly by consumers in public venues, and it is also installed in approximately 1 million GM vehicles and 250 million mobile devices in the market, including the the Samsung’s Galaxy Note 7, Galaxy S6 and Galaxy Note 5.

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