P3 to use Mobileye Drive for its robotaxis

14 February, 2024

The first P3 service is aimed to be launched in Zagreb in 2026, with testing and validation of Mobileye's AV solution on the streets of the Croatian capital targeted to start in 2024

Mobileye and the Croatia-based Project 3 Mobility (P3), announced a collaboration to explore a new mobility service, utilizing Mobileye’s scalable self-driving technology, Mobileye Drive. The first P3 service is aimed to be launched in Zagreb in 2026, with testing and validation of Mobileye’s AV solution on the streets of the Croatian capital targeted to start in 2024.

Project 3 Mobility is developing a fully autonomous electric vehicle for urban mobility ecosystem and the needed specialised infrastructure and mobility services. The vehicle is built on a completely new platform designed for fully autonomous driving. The project will create a new mobility service in the wider area of Zagreb based on the concept of “Mobility as a Service” (MaaS). Project 3 Mobility is about to establish a production facility in Croatia for the large-scale production of autonomous vehicles that will be deployed worldwide.

Mobileye technology will be integrated into the P3 vehicle, which will use the Mobileye Drive autonomous driving solution. Currently, Project 3 Mobility has a team of more than 240 people with experts from more than 20 different industries and nationalities in two offices – in Croatia and the UK. P3 has already signed agreements with 9 cities across the EU, UK and the Gulf Cooperation Council to provide its urban autonomous service.

Project 3 Mobility plans to invest at least EUR 350 million before going to market. In May 2023 it secured a 179,5 million euros grant from the European Commission, and in the beginning of February 2024 P3 had closed a 100 million euros Series A investment round. Among the current investors: Kia, SiteGround  and Rimac Group.

Jerusalem-based Mobileye has developed an autonomous driving and driver-assistance technologies. Today, more than 170 million vehicles worldwide have been built with Mobileye technology inside. Its 2023 annual revenue tota;;ed $2.08 billion- 11.24% growth year-over-year. The company’s Future business backlog continues to grow, with 2023 design wins projected to generate future revenue of $7.4 billion across 61 million units.

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Posted in: Automotive , Autonomous Car , News

Posted in tags: Autonomous Driving , Mobileye