Amir Sherman to Head Arrow Electronics Israel
10 March, 2020
In an interview with Techtime, Amir said that he will concentrate on business development and new initiatives, while Eldad Yassur continue his position as General Manager of Sales
Amir Sherman has been appointed to Manage Arrow Electronics Israel and will head Arrows activities in Israel while serving as Director Embedded Technology in Arrow Electronics Europe. In an interview with Techtime, Amir said that he will concentrate on business development and new initiatives, while Eldad Yassur continue his position as General Manager of Sales.
Amir joined Arrow Electronics Israel in 2001, as Field Engineer and later as the manager of the local Micro-controllers and Micro-processors engineering team. In 2013 he was appointed Business Development Manager for STMicroelectronics in Europe and relocated to Frankfurt, Germany. Prior to his return to Israel, Amir served as Director of Engineering Solutions & Embedded Technology at Arrow EMEA, where he was responsible for Arrow Centralized Engineering Solution Centre (ESC), built software capabilities in Firmware, AI and IoT, and launched the Arrow Partner Program, to help customers shorten design cycles with on-demand engineering resources and experts.
FPGAs, SoMs and TI Revolution
His immediate challenge, he said, is to expand the team in Israel following Texas Instruments (TI) decision to end its relationships with most of its distributors, beside Arrow Electronics, starting in 2021. “Now we are recruiting additional team in order to support Texas Instruments sales in Israel.
“The second phase will be focused on market buildup: Pushing the sales of programmable boards based on Intel PSG (formerly Altra) FPGAs. Over the past years we have helped many companies, such as Trenz (Germany) and Exor Embedded (Italy), do develop unique Programmable SoMs. I believe they are very relevant to the Israeli market.”
Another initiative is called “Partnership with SoM customers”. What does it mean? Amir: “The idea is to find local customers who develop amazing boards and solutions, provide them with the needed components, and then make them our suppliers and sell those products to Arrow’s customers around the world. We have already did it with SolidRun, Variscite and Shiratech Solutions with huge success. For me it was just the beginning.”