AiVF receives approval to sell its AI-driven IVF platform in the UK

AiVF, which specializes in AI technology for the IVF (In Vitro Fertilisation) treatment process, has received regulatory approval of the for its EMA™ platform in the UK. The approval enables AiVF to launch marketing and sales efforts in the UK, one of the largest IVF markets in Europe. The news follows AiVF’s announcement in April that it has received a CE Mark for use of EMA in IVF labs in Europe.

The algorithm at the heart of AiVF’s EMA™ platform, combines AI-based machine learning and computer vision to improve embryos’ implantation success rates. AiVF’s non-invasive PGT-A (Preimplantation Genetic Testing for Aneuploidy) results can predict, without the need for a biopsy, whether a given embryo is genetically suitable for transfer.

Estimates published by the World Health Organization (WHO) suggest that between 48 million couples and 186 million individuals live with infertility globally. Many of these couples are opting for IVF (In Vitro Fertilisation) treatments, where most of them typically see success rates of 20-35% per cycle, but the likelihood of getting pregnant decreases with each successive round, while the cost and the agony increase.

According to its own research, the Human Fertilisation and Embryology Authority reports that in in the UK, in 2018 alone, around 54,000 patients had 68,724 fresh and frozen in-vitro fertilisation cycles in addition to 5,651 donor insemination cycles at HFEA licensed fertility clinics. Moreover, a recent report by Allied Market Research valued the UK IVF market at $514 million in 2018 and estimated that it would nearly double to $928 million by 2026. This translates into a CAGR of 7.6% over the period.

Fertility clinics and hospitals play a key role in providing IVF services in the UK market and are rapidly expanding to meet the growing demand from couples seeking assistance for infertility problems. The application of AiVF’s AI solution holds the potential to greatly increase the success rates of fertility treatments for women in the UK and around the world – allowing many more to receive the treatment, saving money, and helping many more realise the dream of having a baby.

“Back in 1978 the UK was the pioneer of IVF and is one of the largest markets for treatment in Europe,” notes Daniella Gilboa, CEO, and founder of AiVF. She added that “we will soon begin targeting the growing number of fertility clinics in the UK.”

The opening up of the British market will enable the company to apply its technology for improving the success rate of IVF in one of the largest countries in Europe.

AiVF was created to help people who dream of having a baby, and the doctors and clinics that support this dream. The AiVF multi-module integrated platform combines AI, computer vision, and big data and is in use at a number of European clinics.

The company was founded in 2018 by Daniella Gilboa, an experienced clinical embryologist and a biostatistician and Professor Daniel Seidman, one of the busiest IVF practitioners in the world. Duke University and leading behavioral economist, Prof. Dan Ariely, serves as AiVF’s Chief Behavioral Officer. AiVF is backed by a US-based VC firm, and by prestigious scientific grants from Israeli and European sources.

AiVF Receives European Approval for its Cutting Edge AI based IVF Treatments

AiVF, a leader in AI technology for digitizing IVF (In Vitro Fertilization) clinics, today announced that it has received the CE Mark for use of its AI-based digital embryology management platform, EMA TM, in IVF Fertility clinics, paving the way for use of the platform at clinics across Europe.

EMATM by AiVF, is a multi-module integrated platform, combines AI, computer vision, and big data to improve patients’ success rates. AiVF’s genetic evaluation tool can help determine whether a given embryo is genetically suitable for transfer without the need for an invasive biopsy (PGT-A).

“Some 30% of all IVF treatments take place in Europe, and clinics have difficulty meeting the demand for treatment,” said Daniella Gilboa, AiVF’s co-founder and CEO. “AiVF’s unique solution has created an automated lab that, through its remarkable digital capabilities, is able to perform many of the embryologist’s tasks rapidly, accurately and objectively.”

AiVF currently has the largest embryo database in the world, guaranteeing high accuracy of its clinical predictions. The AiVF platform offers objective and automatic tools, and its performance has been hailed by clinicians as exceptional. The system is in use at a number of European clinics and clinical trials are also underway in the USA toward forthcoming FDA approval.

“CE approval gives us an excellent starting point to operate as one of the leading companies in the European IVF market, which is the largest in the world with more than 1 million treatments performed annually in 1200 clinics, and a market estimated at $4.5 billion,” Gilboa added. “AiVF’s solution could dramatically improve the chances of successful IVF treatments and lower their cost in the EU, thus reducing the suffering of those going through the IVF process and enabling millions of others to fulfill their dream of having a baby.”

As part of the company’s vision to streamline and improve the journey from IVF to parenthood, Prof. Dan Ariely, a world leader in the field of behavioral economics was appointed Chief Behavioral Officer. He is currently helping AiVF develop social and behavioral strategies that shape the next stage of IVF, including reproductive choices and family priorities.

AiVF was established to bring IVF into the digital age, harnessing the most innovative technologies available to revolutionize the field and help take the guesswork out of IVF. AiVF’s solution reduces the anxieties and difficulties of women going through IVF and helps close the gap between the demand for IVF treatments and the clinics’ ability to meet it. Today, in the United States a round of IVF averages $20,000, and with many women going through 5 rounds, the cost of treatment is often prohibitive. With AiVF, the chances for successful pregnancy are higher, necessitating fewer rounds and opening the dream of becoming parents to more people.

Professor Daniel Seidman, MD, co-founder and Chief Medical Officer at AiVF, noted: “Traditional embryo evaluation technique is performed manually and is not AI data driven. AiVF’s studies show remarkable accuracy, proving that a digital system can outperform an embryologist in making IVF decisions. With AiVF technology now commercially available in Europe and soon in the US, we can offer the first in class product to improve the chances of pregnancy and of delivering a healthy baby to the world.”