Dan Riccio begins a Secret Project at Apple

Apple’s mysterious new project raised rumaors about a major new groundbreaking initiative, following Apples’ announcement that Dan Riccio, senior vice president of Hardware Engineering, will transition to a new role focusing on a new project and reporting to CEO Tim Cook. Apple did not provide any details about the new project. but said: “Riccio will play an instrumental role in shaping the future of Apple’s products.”

Lately there were rumors that Apple plans to develop its own Electric Vehicle, and also that it plans to develop new concept of VR system. By looking back at the background of Dan Riccio, he is the perfect man foe a new largescale system – not just a new gadget. After joining Apple in 1998 as a leader on the Product Design team, Riccio became vice president of iPad Hardware Engineering in 2010, and in 2012 he joined the executive team as the leader of Hardware Engineering, and was involved in the development of the first generation iMac to the more recent 5G iPhone lineup, M1-based Macs, and AirPods Max.

All this sugests that he is going to build a major system. According to his own words: “After 23 years of leading our Product Design or Hardware Engineering teams — it’s the right time for a change. Next up, I’m looking forward to doing what I love most — focusing all my time and energy at Apple on creating something new and wonderful that I couldn’t be more excited about.”

Following the change, John Ternus will lead Apple’s Hardware Engineering organization as a member of the executive team. Ternus joined Apple’s Product Design team in 2001 and has been a vice president of Hardware Engineering since 2013. Ternus has overseen hardware engineering work on the first generation AirPods, and every generation of iPad, iPhone 12 and iPhone 12 Pro, and he has been a key leader in the ongoing transition of the Mac to Apple silicon.

Northland Capital: CEVA’s DSP Processor to enter Apple’s 5G Modem

Apple is developing its own cellular modem that will be utilized in its 5G-compatible cellphones. The modem will be based on the DSP technology of the Israeli-based CEVA. Apple plann to bring the new modem to the market in the second half of 2022 along with the iPhone 13, and will be installed on all of the models that will follow it. This is according to a report by Gus Richard, an analyst at Northland Capital Markets.

Apple’s modem will likely be based on CEVA’s PentaG 5G platform, which provides full IP and algorithms needed for mobile 5G systems. PentaG contains specialized scalar and vector DSP processors, co-processors, AI processor, accelerators, software and other essential IP blocks, in a highly configurable and modular architecture. It supports all 5G bandwidths, including sub-6 GHz and millimeter waves (mmWave) bands, and allows a bit rate of up to 10Gbps.

Apple’s move began in July 2019, when it signed an agreement to acquire the majority of Intel’s phone modems division, for an estimated $1 billion. Upon completion of the transaction, all 2,200 employees of the division joined Apple. The deal came to fruition due to Intel’s decision to leave the 5G modems for smartphones business. Apple’s decision to build its own modem is a results of a bitter two-year legal dispute with Qualcomm that ended in a dissatisfying compromise.

CEVA is enjoying Intel’s Legacy

Intel’s cellular modems have been based on CEVA’s processor for many years, and in recent years CEVA has intermittently enjoyed and suffered from the changes made by Apple, when it switched between Intel’s and Qualcomm’s modems, and in some cases even split its production capacity between the two. But now the situation is different: Apple will not purchase a modem with CEVA inside – but will purchase the intellectual property directly from CEVA itself.

Richard analyzed CEVA’s sales mix, concluding that the fact that it was unaffected by the China-US trade war, as well as its growing presence in the 5G market, are advancing it toward a trajectory of growth. He therefore gave the company’s share a target price of $48 – compared to the price of $36.8 at which it is currently traded. Along with Apple, CEVA has several key Chinese customers, such as ZTE and Spreadtrum, which is its largest customer and whose sales are expected to rise in the third quarter of the year.

He estimates that next year Nokia will increase the production of 5G base-stations that include CEVA processors. He anticipates a 30%-50% increase in CEVA’s sales during the next 3-5 years in non-mobile fields, such as Wi-Fi, Bluetooth and smart home products, smart TVs, smart light bulbs, control systems, etc. CEVA’s 2019 annual sales totaled $87 million. In the Q2 2020, sales grew by 28% compared to Q2 2019, to approximately $23.6 million.

Apple to Acquire Majority of Intel’s Smartphone Modem Business

Intel and Apple have signed an agreement for Apple to acquire the majority of Intel’s smartphone modem business. Approximately 2,200 Intel employees will join Apple, along with intellectual property, equipment and leases. The transaction, valued at $1 billion, is expected to close in the fourth quarter of 2019, subject to regulatory approvals and other customary conditions, including works council and other relevant consultations in certain jurisdictions.

Intel will retain the option to develop modems for non-smartphone applications, such as PCs, internet of things devices and autonomous vehicles. “This agreement enables us to focus on developing technology for the 5G network while retaining critical intellectual property and modem technology that our team has created,” said Intel CEO Bob Swan. “We will put our full effort into 5G where it most closely aligns with the needs of our global customer base.”

In April, 2019 Intel announced intention to exit the 5G smartphone modem business. “We are very excited about the opportunity in 5G and the ‘cloudification’ of the network, but in the smartphone modem business it has become apparent that there is no clear path to profitability and positive returns,” said Intel CEO Bob Swan.

Following the Apple-Intel announcement, CEVA’s shares in NASDAQ rose by 14%, to $28.99. CEVA from Israel provides the IP for the DSPs in Intel’s cellular modems. This is an important market for CEVA. It was well clear when its stock price had fell 13.6% in April, after Intel’s CEO revealed the exit plan from the smartphone modems business.