Google selected Oriient’s Micro-Location solution

Google choose Oriient’s Micro-Location solution to be included in its Cloud’s integrated package solution for retailers. Oriient’s solution makes it possible for shoppers to easily and precisely navigate indoor such as shopping centers and huge retail stores, with no hardware installation required. Google Cloud’s customers will be able to use this solution in order to enables capabilities like search by product and shopping route optimization for their shoppers. It will also assist grocery pickers to locate items in the storehouse.

Oriient’s solution, which utilizes the sensors that already exist in every smartphone, is based on mapping the unique distortions which large buildings generate in the earth’s magnetic field due to amount of iron inside the building. Oriient’s solution “learns” the inner structure of the building based on those magnetic distortions, and creates a dynamic map, similar to Google map. This map, in turn, assists the user in navigating to the desired item, room or counter, at 1 meter (3 ft) accuracy.

No hardware is required to be installed in the customer’s site for Oriient’s solution to be used. Currently, the company provides services for retailers for developing navigation-bases applications, such as directing the shopper by a product or by shopping list. In addition, the platform provides comprehensive analytics regarding customer behavior in the store, in order to learn shopping patterns and routes, optimize the store layout and create things like contextual promotions. The platform is capable of recognizing items on the shelf, based on a database composed of item scans performed buy the shoppers’ smartphones.

Oriient Company, founded in 2017, has completed the development of its solution last year, and started to commercially introduce it to the industry. Significant customer lately announced is the delivery app Instacart, reportedly generated $1.8 billion revenue in 2021. The app, similar to Wolt, gained a great boom at the COVID-19 era, allowing shoppers to order groceries from supermarkets and grocery stores. Implementing Oriient’s solution in Instacart allowed pickers to easily and quickly locate the items in the order and provide the shopper with a better shopping experience. 

[Pictured above: Mickey Balter]