EVR Motors partners with Tsukasa Electric to bring its electric motor to Japan

Israeli startup EVR Motors has signed an agreement with Tsukasa Electric for the distribution in Japan of EVR’s proprietary Trapezoidal Stator – RFPM electric motors, which measure half the weight and size of competing electric motor, at significantly lower cost.

EVR motors has developed a unique, patented motor topology: The Trapezoidal Stator Radial Flux Permanent Magnet (TS-RFPM) Motor, enabling smaller, lighter, lower-cost motors, which can be tailored to user requirements. EVR’s first motors are designed for 2-wheelers and 3-wheelers, and are suited for a wide range of additional applications. EVR is now developing a variety of motors for multiple mobility applications. These include Mild Hybrid Electric Vehicles (MHEVs), hybrid vehicles (HEVs), and full Battery Electric Vehicles (BEVs). While the company mainly targets the automotive sector, its breakthrough electric motor is attracting interest from other sectors, which would like to leverage the competitive advantages of EVR’s TS-RFPM proprietary topology.

As part of the agreement, Tsukasa will offer EVR’s electric motors to several markets in Japan, including: industrial vehicles, such as forklifts, Automated Guided Vehicles (AGV) and onboard cranes; construction vehicles; agricultural machinery and large lawn mowers; industrial robots and automated warehouses; and the Japanese small boats sector.

Tsukasa sees the new collaboration with EVR as one of its primary growth engines for the upcoming years, as the Israeli electric motors are expected to be in high demand in the Japanese market.

“The agreement with Tsukasa in Japan is part of the strong business momentum that EVR is experiencing,” said Opher Doron, CEO of EVR Motors. “Our entry to Japan follows our strategic commercial agreements with Badve Engineering and Napino Auto & Electronics in India. While EVR focused mainly on the automotive traction market, various players in adjacent market segments are interested in the benefits of our high power-density motors. Having successfully developed two initial motor families, EVR is now developing additional motors to increase and diversify our motor offerings, expanding our geographical presence and entering additional market segments.”

EVR is expected to present its motors at the Automotive World show in Nagoya, Japan, which will take place from October 26th to October 28th, 2022.

Tsukasa Electric co., Ltd., which was established in 1969, is a Japanese motor manufacturer, specializes in industrial motors, factory automation and medical devices.

The company manufactures brushless geared motors, DC geared motors, and motor drivers. Its headquarters is located in Tokyo, and it operates offices in Osaka and Fukuoka, alongside a factory in Miyazaki. Tsukasa’s sales network covers Japan, Korea, Europe, and North America.