“Product People Are the Biggest Winners of the AI Revolution”

[In the photo: Eyal Bar-Oz. Credit: PR]

Webiz sits precisely at the intersection where the tech industry is changing: between development services for large companies undergoing transformation, and a new generation of entrepreneurs building products on their own using AI. The company’s CEO, Eyal Bar-Oz, lives in both worlds — managing global teams on one hand while launching products himself on the other. “There are many changes in the industry… I personally launched four products. What used to take six months of work, I now do alone.”

According to Bar-Oz, artificial intelligence is creating a sharp divide between new startups and large enterprises. Startups, he says, hardly need development teams anymore. “Startups and new companies barely outsource developers, because the product is built from scratch using AI tools. Today you can reach a POC independently.”

Large organizations, however, require more manpower than ever. “In big companies with legacy systems you can’t replace everything with AI. You need to maintain the existing while introducing the new. Transformation requires more people.”

The result, he predicts, will be an explosion in the number of companies. “We will see far more startups — 100 times more. Anyone can start one. It will allow more countries to become startup nations.”

The developer role is changing — and the winners

The most dramatic shift is happening inside the profession itself. Coding is no longer the center. “Being only a coder is no longer relevant.”

Front-end development, he argues, is already fading: “Today you can build it with vibe-coding tools. We see far fewer front-end hires. In a few years it won’t be relevant.”

In its place emerges a new role — the AI-era full stack. “Full stack today means understanding product, infrastructure, data, project management and DevOps. Being a wrapper.”

The biggest beneficiaries, he says, are product professionals. “Product people are the biggest winners of the revolution — the Steve Jobs types.”

Developers, in turn, will have to evolve into that role: “It will be interesting to see how they bring out the product person within themselves.”

Despite the rise of individual productivity, Bar-Oz sees renewed logic in the return to the office. “Collaboration creates human value. That’s the advantage of humans over AI. The power of the team is stronger than the individual.”

As for SaaS, he rejects claims the model is dying. “SaaS isn’t dead. There’s security, backup and storage… the market volatility reflects uncertainty, not existential risk.”

The academy: teaching people to build alone

Against this backdrop, Webiz is launching a new international training academy. The courses are no longer traditional programming studies but training a single person to create a product.

“AI-era entrepreneurship — from A to Z in a month — so you can reach a POC alone, without a designer, without product, without a developer.”

Demand comes directly from what the company observes in the market. “We see startups doing the process independently, so we want to teach it.”

The curriculum focuses on data, product thinking and AI tools. “The world needs to learn much more than before. If people don’t adapt, they won’t survive.”

The academy will operate in Israel and Georgia, Webiz’s main activity hub. “We’re launching our first course in Georgia next month… People are very confused right now, and the courses also provide mentoring.”

Ultimately, Bar-Oz describes a tech industry that is not shrinking but splitting: more solo entrepreneurs on one side, massive organizations needing more workers on the other — and in between, one person with an idea and AI tools.

Webiz Launches AI Recruitment Platform, Cutting Hiring Time by 70%

Israeli startup Webiz, founded by entrepreneur Eyal Bar Oz, has unveiled an artificial intelligence platform designed to transform recruitment and HR processes. Entering the $42.5 billion global HR Tech market—expected to double by the end of the decade—Webiz is offering a unified solution that streamlines hiring workflows, improves candidate matching accuracy, and provides companies and recruiters with an all-in-one system.

According to McKinsey, recruiters currently spend about 40% of their time on administrative tasks, while many companies struggle with talent shortages and drawn-out hiring cycles. Webiz aims to reverse that equation. Its platform consolidates tools for managing talent pools, integrates with LinkedIn and other channels, automates interview scheduling, and adds advanced analytics and smart alerts.

“Recruiters tell us they juggle between five to seven different systems daily, wasting valuable time and creating inefficiency,” says Bar Oz. “Our platform unifies everything and is powered by AI trained on tens of thousands of hiring processes, which allows it to understand the differences between an early-stage startup and a mature company.” Unlike legacy systems that rely on simple keyword matching, Webiz’s algorithms claim an accuracy rate of 89%, compared with about 45% for competing solutions.

A company survey of Israeli recruiters found that 84% spend more than three hours a day on data entry, while 72% lose qualified candidates due to poor tracking. The platform also emerges against the backdrop of shifting market conditions—amid war-related disruptions and a 23% decline in new tech job openings in Israel.

“Companies today need to do more with less,” explains Bar Oz. “Our system enables a single recruiter to manage three times as many processes without sacrificing quality.” Alongside the launch, Webiz is expanding into freelancer management, responding to data showing that 57% of Israeli tech companies now work with freelancers—a figure that has surged 127% since early 2023. The company is also introducing tailored training programs to prepare employees for a flexible, AI-driven labor market.

Webiz launched AI-driven platform for recruiting developers from Armenia and Georgia

Webiz, which has located and trained hundreds of developers in Armenia and Georgia in recent years, has launched a designated AI-driven platform for Israeli companies to efficiently search suitable quality candidates for development positions through advanced filtering algorithms and matching mechanisms.

The new platform, www.webiz.com, carries out AI-based matching of the characteristics, skills, and preferences of Webiz’s talents with the requirements of the companies. Every developer fills out a detailed personal profile that includes his or her professional certification, experience, skills, preferred expertise areas, salary expectations, preferred work model (full time, part time, hourly, etc.). The companies also open an account and apply the AI-based filter mechanisms, which show them suitable candidates with a high degree of accuracy. The suitable candidates will be invited to video interviews on the platform, that enables continuous communications between the candidates and the companies, including the submission of documents, questionnaires, and so forth.

Webiz developed a practical training program for high-tech professions on the basis of an Israeli syllabus. In collaboration with the Business and Technology University in Tbilisi, Georgia, outstanding students take a six-month course in various disciplines: programming in a range of languages, including React, Node js, Devops QA and UI/UX followed by certification tests.

Webiz operates in a five-story building in Tbilisi. To date, the company has recruited and trained more than 200 developers, who have joined 25 Israeli companies, including Kaltura and 888 Holdings. The company plans to recruit 200 more developers in 2022 and 1,000 in the coming years. Webiz recently expanded its operations to Armenia, where it is recruiting and training hundreds of developers using the model that it has applied in Georgia.

Eyal Bar Oz, co-founder and CEO of Webiz, says, “Manual processes of searching, filtering, and recruiting candidates take too long, are not accurate enough, and do not suit the dynamic pace of the high-tech industry. The new portal will shorten these processes by about 80%, and in effect even more, because precise matching will prevent recruitment processes might not be realized. These capabilities are especially important for companies that are searching for workers in distant countries, where they are unfamiliar with the community of developers.”

Bar Oz adds, “At this stage, 500 developers, who we have certified, have already registered on the portal, and the number will grow rapidly in the coming months. We are building more models that will enable total human resources management that we provide, including output tracking tools, internal communications with feedback, salary and benefits, vacations, birthdays, and more. They will offer an additional layer of quality management, involvement, and employee retention.”

Webiz recruits hundreds of programmers in Georgia to adress Israel Hi-Tech workforce deficit

As concerns among Israeli technology companies grow about the chronic shortage of programmers, and about issues of recruitment and training, Webiz has begun adding hundreds of programmers in Georgia. The new programmers join the nearly 200 programmers in Georgia already working for more than 20 Israeli companies such as Kaltura and 888.

The shortfall in programmers and trained tech workers constitutes a very real threat to the future of Israel’s thriving high-tech industry in the long term and presents daily operational problems for large companies and startups alike. Webiz was established three years ago by three Israeli entrepreneurs, to offer at least a partial solution to the problem. The company was founded in the Georgian capital of Tbilisi to train local technological manpower to work with Israeli innovation companies. In addition, it is expected to significantly advance economic cooperation between Israel and Georgia, serving as a bridge between Israeli entrepreneurs and technology initiatives in Georgia searching for cooperation with Israel’s renowned high-tech industry.

Webiz developed a practical training program for high-tech related professions based on the Israeli syllabus. In cooperation with the Business and Technology (BTU) University in Tbilisi. technology students are chosen to participate in a 6-month long course providing programming training in a wide range of computer languages including Node js, DevOps React, QA, UI/UX, and more

The training course is given free of charge and Webiz offers profit sharing for its workers as an additional element of job security, to strengthen worker satisfaction and retention.

Operating from its five-story headquarters in Tbilisi, Webiz has recruited to date 180 programmers, all of whom have been hired by Israeli companies – nearly three quarters at mid to senior level positions. In addition, dozens of additional programmers are currently being recruited by Webiz in Georgia in order to meet the growing demand for development positions at Israeli high-tech companies. The company plans to recruit an additional 200 programmers in 2022 with the aim of significant expansion with a further 1,000 over the next few years. Webiz is currently among the two leading firms in Georgia in the field of recruiting and training high-tech workers.

In addition to its recruitment and training services, with its broad business model based on the rich entrepreneurial experience of the company’s founders, Webiz serves its customer and partners’ wider development needs, including seed investments, product development, project management, marketing, and business development.

Webiz Georgia was established by Eyal Bar Oz, Meni Benish and David Zerah, three serial entrepreneurs and angel investors who, for the past two decades, have been involved in an array of development and investment positions.

Eyal Bar Oz, co-founder and CEO of Webiz, noted: “We are proud to see exemplary levels of professionalism among our trainees and graduates in Georgia. There is a real sense of high morale, a strong work ethic and great loyalty among the ever-expanding team. Company recruits in Georgia are now working for more than 20 Israeli companies, including Kaltura and 888, as well as with Israeli startups that are looking for quality manpower at an attractive price that enables them to survive and continue to grow and operate. Demand has increased to many times above the current supply.”

He added, “Within a few years we will be able to offer a solution that will deal with a substantial portion of the shortage of programmers in Israel through training manpower in Georgia – which has until now proven to be a great untapped potential. We are also taking steps for even more an intensive training to help meet the critical demand of Israeli companies for senior professionals capable of leading complex development processes.”

Israel’s ambassador to Georgia, Ran Gidor, noted: “Israel is well known as one of the main partners of Georgia in the fields of tourism, real estate and agriculture. But in recent years, the focus has gradually been moving towards high-tech and software development. There is great potential here as a new generation of young, well-educated Georgians is emerging, yearning for knowledge, with a western orientation. They are the very best advocates of technology, who first and foremost view Israel as a high-tech power and a leader in innovation and entrepreneurship.”

He concluded: “The Foreign Ministry and the Israeli Embassy in Tbilisi have invested in the past few years, great effort in focused training, professional seminars, and formulating frameworks for high-tech cooperation with Georgian government institutions. Therefore, we welcome the groundbreaking work being conducted by Webiz and view it as a future anchor for deepening the wide range of bilateral relations between the two countries.”