HARMAN Strengthens Presence in Israel

Following a decision to strength its presence in Israel, HARMAN International has opened a new, 46,000 square feet facility, located in Hod Hasharon near Tel Aviv, which will now serve as the headquarters for HARMAN in Israel. This three-story building will feature a Smart Car Lab to research, test and validate the company’s cybersecurity, Over-The-Air software updates technologies, and automotive cloud solutions, in real-life conditions.

The company brought together its 200 local engineers and researchers from there existing Research & Development (R&D) centers, currently based in Kfar Saba, Hod Hasharon and Ramat Gan. They will now be consolidated under the new center at Hod Hasharon. HARMAN’s entrance to Israel were made un the kast 5 years by a series of acquisitions: It acquired iOnRoad, a red alert company situated in Ramat Gan; Red Bend, which enables today’s cars to be connected to the cloud and is located in Hod Hasharon; and TowerSec Automotive Cybersecurity, which was based in Kfar Saba.

HARMAN President and CEO, Dinesh C. Paliwal said during the inauguration of the new center that the industry is now preparing for the next phase of growth – connected vehicles and automated driving. “The entrepreneurial spirit and innovations taking place in Israel play an instrumental part in this strategy.” According to Oren Betzaleli, GM of HARMAN Israel, and SVP for Software Platforms in HARMAN Connected Services, “The growth rate of the operation in Israel is fast and the immediate implication is the constant hiring of new employees.”

HARMAN from Stamford, Connecticut, designs connected products and solutions for automakers, consumers, and enterprises, including connected car systems, audio and visual products.  It has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics, following giant $8 billion acquisition.